Following the launch of Fairline Yachts’ highly innovative F//LINE 33 configurator site, the brand has unveiled phase two of the platform, where users receive a fully bespoke, personalised video of their configured boat in action.
Feedback on the website has been overwhelmingly positive, with it driving both customer enquiries and sales orders to the brand. As a result of its initial success, Fairline has further enhanced the offering by developing the technology to send users a personalised summary of their fully configured boat, with a bespoke computer-generated video enabling them to watch their perfect F//LINE 33 on the water.
Featuring the materials, colours and optional extras they have configured, with detailed views of each bespoke element, starting with an overview of their new boat anchored peacefully at sea. Users can also share their design on their own social media pages.
Spearheading the design and vision for the site, Miles Moorhouse, Head of Marketing at Fairline Yachts, comments, “It is imperative that our digital portfolio meets the needs and demands of the modern consumer, and configuring a boat online is the next step. When we said we wanted to give our customers full control to design their perfect F//LINE 33, we meant it. Our platform enables the user to fully visualise their new boat and helps customers make informed decisions about their new F//LINE, all from their handheld or desktop device.”
The luxury British motor yacht manufacturer launched the highly innovative platform in August 2020, in response to the challenges presented by the global Covid-19 pandemic. It gives customers full control to specify of every aspect of their boat and offers complete customisation over the elements that really matter, as well as total transparency on pricing.
Inspired by the leading automotive online configurators, the website offers new levels of sophistication and user control, never seen before in the boating industry.